Europe's most overrated destination: why Santorini became a tourist trap (and where to go in Greece instead)

17,000 residents against 2 million tourists a year, €1,200-a-night hotels, 500-person queues for the sunset in Oia. Four Greek islands deliver the same charm for a third of the price.

  1. Europe's most overrated destination: why Santorini became a tourist trap (and where to go in Greece instead)

    17,000 residents against 2 million tourists a year, €1,200-a-night hotels, 500-person queues for the sunset in Oia. Four Greek islands deliver the same charm for a third of the price.

  2. 01.

    Santorini has 17,000 permanent residents and welcomes around 2 million tourists a year. In July and August the density matches Manhattan during business hours — except on a volcanic island with no real carrying capacity.

  3. 02.

    Since July 2025 there is a €20 fee per cruise passenger disembarking in Santorini, created to curb overtourism. It does not solve anything, but it measures the size of the problem admitted by the Greek government itself.

  4. 03.

    A decent high-season hotel costs €350-1,200 a night. A suite with infinity pool facing the caldera goes beyond €2,500. In Milos, the same 4★ standard costs €120-220.

  5. 04.

    Sunset in Oia: 500-800 people squeezed onto a 3-metre-wide street. Anyone wanting a photo without a stranger's head in it has to arrive 2 hours early and elbow for space like at a rock concert.

  6. 05.

    Donkey rides from Fira to the old port were restricted in 2018 after an international animal-cruelty scandal. Today tourists over 100 kg are banned. The island is trying to clean up its image but the reputation damage is done.

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    17,000 residents against 2 million tourists a year, €1,200-a-night hotels, 500-person queues for the sunset in Oia. Four Greek islands deliver the same charm for a third of the price.

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Europe's most overrated destination: why Santorini became a tourist trap (and where to go in Greece instead)

17,000 residents against 2 million tourists a year, €1,200-a-night hotels, 500-person queues for the sunset in Oia. Four Greek islands deliver the same charm for a third of the price.

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