Resort versus retreat.
Cancún is a resort machine: the Hotel Zone is a 22-km strip of all-inclusive towers facing the Caribbean, engineered for total convenience. Tulum is the opposite of industrial scale — low boutique hotels, generator-powered, with boho-chic aesthetics, palapa cabanas, and candlelit dinners. Cancún delivers beach without effort; Tulum sells a retreat atmosphere — and charges accordingly.

