#oura

Sleep tourism: the new travel category where you pay (a lot) to sleep better

Sleep tourism became a sub-vertical of the global wellness market, today worth USD 1.5 trillion. Rosewood, Six Senses, Equinox, Lanserhof, Kamalaya — all launched sleep-dedicated programs between 2023 and 2026. The Brazilian executive with burnout, insomnia, or chronic jet lag sees that Rosewood London Instagram post and thinks: "I need this." Maybe you do. But before spending USD 7,000 on an international trip just to sleep, it's worth understanding what each program actually delivers, what you can replicate at home for 30% of the price, and when it actually makes sense to pay.

Curadoria Voyspark · May 12