Sleep tourism: the new travel category where you pay (a lot) to sleep better
Sleep tourism became a sub-vertical of the global wellness market, today worth USD 1.5 trillion. Rosewood, Six Senses, Equinox, Lanserhof, Kamalaya — all launched sleep-dedicated programs between 2023 and 2026. The Brazilian executive with burnout, insomnia, or chronic jet lag sees that Rosewood London Instagram post and thinks: "I need this." Maybe you do. But before spending USD 7,000 on an international trip just to sleep, it's worth understanding what each program actually delivers, what you can replicate at home for 30% of the price, and when it actually makes sense to pay.
Curadoria Voyspark · May 12
Sober travel: how to travel without alcohol without becoming the weird one at the table (and the hotels that finally get it)
77% of Gen Z drinks less than the previous generation at the same age. The data is from Gallup and it arrived alongside a silent shift in hospitality: serious NA programs at Auberge, Six Senses, Rosewood, 1 Hotels and Aman. More zero-proof bars in Tokyo, Lisbon, New York and London. Specialized sober travel packages. This is the practical map for how to travel without alcohol in 2026 without losing the food, the city or the table.
Curadoria Voyspark · May 12
2 articles · #sleep-tourism